Gary knows the name of the manager but has never met her and, therefore, is not on a first-name basis. So, he uses the formal “Mrs. Spence” to address her.
He starts his letter by dropping the name of a mutual associate, Charlotte Suarez. This is a great way to catch the reader’s eye and keep her reading. Personal referrals like this are valuable, and by mentioning Charlotte’s name first, Gary adds credibility to the rest of his letter.
The second paragraph shows that Gary knows about the company he’s applying to and he’s eager to become a part of it.
Gary wants to keep the ball in his court, so in the closing paragraph he tells the reader that he will call him about an interview. Not all job seekers are comfortable with such an assertive approach. But Gary is in promotions and he’s not afraid to put himself out there with the hopes that he can win an interview once he gets on the phone with this employer.
Here’s Gary’s cover letter.
123 Louise Ellington Avenue
Gary, IN 12345
January 29, 20xx
Mrs. Alexis Spence
123 Margaret Drive
Gary, IN 12345
Dear Mrs. Spence,
At the suggestion of Charlotte Suarez, I am submitting my resume for the position of Event Coordinator. My forte is in bringing together topnotch people from a variety of interests to present a well-coordinated and well-attended event.
My interest in your fast-growing consulting firm comes from the creatively planned events your firm is known for. My energy is boundless and I am at my best when I am in the “thick of things.”
One of the most personally rewarding aspects of working in the convention industry is meeting and establishing relationships with others who thrive on the excitement this business inspires. I will contact you early next week to find out when we might meet to discuss the position.